Why Buyers Commit When They Fall in Love with a Home

By Sam Ludbrook – Director at Colab Mortgages, shared by KEY2Invest

At the recent BuildNZ event, Sam Ludbrook, Director at Colab Mortgages, shared an insight that resonates deeply with us at KEY2Invest: when buyers fall in love with a home, they commit.

In today’s market, people aren’t just buying bricks and mortar - they’re buying a feeling. As Sam explained, homes that feel “cookie-cutter” and lack character are more likely to be overlooked. Buyers want properties with personality, warmth, and spaces that suit their lifestyle.

It’s Not Just About Investors
Even investors are influenced by emotional appeal. A property that tenants love is more likely to attract long-term renters, reduce turnover, and maintain strong capital growth over time. Without that connection, demand can slow, vacancy rates can rise, and resale can become more challenging.

What Makes Buyers Fall in Love?

• Functional layouts that work for real life

• Distinct design details that stand out in the market

• Light, space, and flow that make living easy and enjoyable

• A sense of identity that makes the property memorable

Why This Matters to KEY2Invest Clients
At KEY2Invest, we carefully select high-quality new build properties that not only perform as investments but also offer that all-important emotional connection. Because when buyers and tenants love a home, its value in every sense endures.